The Pakistan Super League (PSL) is about to get a fresh price tag. For the first time in years, the league is undergoing a comprehensive financial review — and a top international company has been hired to conduct the process. It’s a move that could reshape the way PSL teams and rights are valued for the future.
Ernst & Young to Lead the Valuation
The Pakistan Cricket Board (PCB) has appointed Ernst & Young (EY), one of the world’s most trusted audit firms, to carry out the PSL’s valuation.
Instead of just looking at the numbers on paper, EY will assess the bigger picture — from the worth of each franchise to revenue coming from sponsorships, broadcasting, and other commercial deals.
Why Does This Matter?
This valuation is more than just an accounting exercise. It will:
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Set renewal fees for the current six franchises.
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Help set the entry price for the two new teams expected in PSL 11.
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Build a financial roadmap for the league’s growth over the next decade.
In short, it’s about putting a fair and realistic value on Pakistan’s biggest cricket brand.
What’s the Timeline?
The valuation process is expected to begin next month, with EY reportedly given six weeks by the PCB to complete the process.
Early signals suggest franchise fees could rise by at least 25%, reflecting the league’s rising popularity and growing market value.
Looking Ahead
By partnering with an international firm like EY, the PSL is showing clear intent — it wants to be seen not just as Pakistan’s league, but as a global cricket brand.
With two new franchises set to join and revenues on the rise, this valuation is a crucial step in shaping the PSL’s future.
Final Thoughts
For fans, it may sound like backroom business, but this process could decide how strong and sustainable the league becomes. A fair valuation means more investment, healthier teams, and, eventually, better cricket on the field.
The PSL isn’t just growing in size — it’s maturing as a sports business. And that makes this upcoming valuation a big moment in its journey.
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