What’s Happening?
The Board of Control for Cricket in India (BCCI) has decided to hike the sponsorship rates for Team India’s jerseys. In simple terms, this means any brand that wants its logo on the Indian cricket team’s shirt will now have to pay a bigger price.
For upcoming deals, the new rates are:
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₹3.5 crore per bilateral match (when India plays a series against one country)
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₹1.5 crore per ICC or ACC match (like the World Cup or Asia Cup).
Earlier, brands paid about ₹3.17 crore for a bilateral match and ₹1.12 crore for an ICC/ACC match. The new rates mark a clear increase, underlining just how valuable the Indian cricket brand has become.
Why the Hike?
Cricket in India isn’t just a sport — it’s an emotion. Matches pull in millions of viewers, both on TV and digital platforms. With India’s growing global reach and the team’s massive fan following, the BCCI knows brands are willing to invest more for that prime jersey space.
Basically, if your logo is on Team India’s jersey, it’s like free advertising to the entire cricket world. That kind of visibility doesn’t come cheap.
What This Means for Brands
For sponsors, the higher rates might feel heavy, but the exposure is unmatched. Every boundary, wicket, and celebration is a chance for their brand to be seen by millions. That’s why even with the price bump, big companies are likely to line up for the opportunity.
The Bigger Picture
This move also shows how strong the Indian cricket market is compared to other sports. While global sponsorship deals matter, few teams anywhere attract this kind of passion, visibility, and support.
By raising the bar, the BCCI hikes sponsorship rates to match the team’s growing brand power — proving once again that cricket in India isn’t just a game, it’s a global business.
